How To Make Your Content Work Harder

So you want to be seen and heard, you want your website to be found and you want to make an impact out there? Of course you do, that’s why you’re writing the content in the first place!

Your content is the first and most important component of building a thriving online audience; outstanding content is crucial to attracting visitors and can play a massive part in gaining high search engine rankings.


Creating that outstanding content is not as difficult as you might believe, you simply need to think about what your visitors want and what search engines need.

Make your content work with these 6 tips:

  • Quality matters

    If you don’t believe in your content and don’t find it interesting then your readers won’t either.Unique quality content has always been necessary, but as a few of you can probably testify after the recent Google changes, it’s now more important than ever. Make your content your own by injecting your own thoughts and unique personality into your articles. Google places greater value on unique content and your audience will always prefer an article written with passion and personality, so let your thoughts and uniqueness shine through!

  • Quantity is important

    Content is important for search engines and the more good content you provide the better. However, the attention span of most readers is pretty short, so make any content interesting, focused and attention grabbing.

    Focused content will also naturally include your keywords therefore having the added advantage of satisfying the search engines, leading to that sought-after high ranking without reducing the quality of the content.
  • Easy to scan

    It’s not enough to create real value, your posts must also be easy to scan.

    With so much information and competition online you need to help readers find what they are looking for quickly; use proper headings, keep paragraphs short and add bullet lists to organize information and to keep your posts targeted.

  • Easy to share

    Not only do you want people to read your content but you also need them to share it.

    Writing great content that is worth sharing is a good start but you also need to make it easy to share, so ensure the social media share buttons are in an obvious place. Content shared through links and tweets will give you a bigger audience, so go ahead and self promote a little!

  • Regularly creating NEW content

    Create new content on a regular basis. Sites need to grow rather than remaining static, so keep writing. Stuck for ideas? People love ‘top tips’, ‘how to’ articles and ‘step-by-step guides’, and I think I’ve already mentioned that search engines love content!

  • Naturally link

    If it’s useful and will benefit your audience then link to it naturally within your content. Don’t over-link your keywords though, as this can be very annoying to your readers. Relevant cross-linking throughout your blog posts will have a positive effect on your Search Engine rank.

At the end of the day its all about… Quality

Always remember that quality matters… the quality of your content is absolutely imperative to both your readers and your Search Engine ranking.

What do you feel is important when it comes to writing content? I’d love to hear your thoughts and what has worked for you.